Research Methods in Tourism Hospitality and Events
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Research Methods in Tourism Hospitality and Events
## Research Methods in Tourism, Hospitality and Events Management
Written by Paul Brunt, Susan Horner and Natalie Semley of Plymouth University, this first edition from Sage (October 2017) walks students through the full research process. It starts with what research is and how to plan a project, then moves through sampling and quantitative and qualitative data collection.
Later chapters cover analysing data with both quantitative and qualitative approaches, and writing up, presenting and publishing results. Software such as SPSS, NVivo and Qualtrics is taught alongside traditional manual methods, and the 360 pages include hints, exercises and case studies.
**Best used for:** Undergraduate and foundation degree students doing research projects in tourism, hospitality or events management.
**Not recommended for:** Readers looking for a general travel guide or an advanced research text outside these fields.
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